Summary
TURN KEY: 16 years trading: walk in with financial confidence. Excellent franchise model: no royalities, loyal existing customer base and thriving. Sale price inclusive of all franchise fees.
Royalties
$0 pa
Rent
$123,760 pa
Location Details
Waurn Ponds Shopping CentreShop 3 173-199 Pioneer Road, Grovedale 3216
Waurn Ponds Ferguson Plarre is situated in the very popular Waurn Ponds Shopping Centre. Located outside a bustling Woolsworth and Bakers Delight. Other major retailers include: Cotton On, Target, Kmart, Coles, Tatts, Rebel, Kathmandu and many more.
About the Opportunity
KEY BUSINESS FACTS:
TURN KEY...its ready for the taking.
Currently operating under a Full Time Store Manager & Casual/PT Staff
35 Kilos a week of Coffee
Average Weekly Turnover ex GST $27k-$30k
Huge potential to grow with franchisor introducing new pastry line with has taken off with excellent success.
Recent Refurbishment and New Lease in place.
Massive Growth Corridoor - Geelong is boasting the biggest population growth within Victoria and second in Australia wide.
Waurn Ponds Ferguson Plarre's Bakehouse has been operating for over 16 years. This is a sound establised business with loyal customers. The store is well known to all local community members and has become a central hub for many people in Geelong and surrounding regions.
The store has recently undertaking a refurbishment to align with the current branding. The store has stood strong in all economical environments, including being bullet proof during COVID.
It is a warm and inviting business that is always busy. Come in and see for yourself!
We, the current owners have two successful Ferguson Plarre's Bakehouse franchises and in the past have owned many more. We hope to hand this successful business over to a person, couple, or family who wants to step into a 'ready to go' business, with minimal risk. This store has a very strong trading history and continues to grow each year.
There is no need to worry about trying to get customers, or start in a fresh site with many unknown variables. This franchise business has a proven track record and is one of the ongoing top 5 performers every week out of 76 stores across Victoria.
Marketing support
Ferguson Plarre has a dedicated in-house Marketing Team. The team manages the brand, major advertising campaigns, loyalty program, new product launches, key seasonal campaigns, social media platforms, instore promotional materials and much more. This is at no extra cost to you. This means you can spend more time working on your business and leave marketing up to the experts! You'll work along side your Business Suport Manager and the Marketing team to have your store marketing needs met via your store marketing plan.
Training provided
In-House Training Team will guide you through a comprehensive 4-week training program, covering the point-of-sale system, stock order/control, human resources, customer service, food safety, barista skills and much more.
Most importantly as successful owners of several FPB stores in the past, we will handover 17 years of hands-on experience and key insights to the Waurn Ponds store, including introductions to the key regular customers and paramount knowledge specific for the success of the Waurn Ponds business. This knowledge is invaluable.
Skills
You will need to be enthusiastic, motivated, community minded and have a passion for customer service. As a business owner you must demonstrate sound communication and leadership skills, love working with people and be able to manage teams. You’ll need to problem solve, follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking! the bakehouse delivers fresh, award-winning products to your store daily.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease remaining. All leases are negotiated with Head Office - another factor you dont need to worry about when your a part of this franchise family.
Waurn Ponds FPB has been operating for 16 years and will continue far into the future: it is a local business icon.
Remember:
No Royalty Fee
No Marketing Fee
Franchise support includes
• Marketing
• Operations
• Product Development
• Purchasing / Supply
• Human Resources
• Information Services
• Training
Year Business Established
2008
Year Franchising Commenced
1987
Site locations
76
History
Ferguson Plarre’s Bakehouse is a family owned and operated business with a proud baking history dating back to the 1800s. With 120 years of continued customer loyalty and over 76 stores, we are one of the most loved and well-known bakery chains in Victoria and we’re continuing to grow. The Plarre family delights in serving up little moments of joy for millions of Australian families each year and continue to embrace their forefather's commitment to quality products, service, and innovation.
Awards
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019, 2020
Top 10 Franchise in Australia by Topfranchise every year since 2013
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
